Leading music festivals across SEA have joined the All Access Anonymous (AAA) network, partnering to bring fans rewarding experiences while supporting promoters and vendors in a decentralized ecosystem.

All Access Anonymous (AAA) is unlocking new creative and monetisation possibilities for promoters and festivals using the power of Web3, leaving promoters in complete creative control as they deliver truly meaningful experiences to their fans. By joining the network, promoters not only have access to new innovative ways to de-risk their business model through carefully calibrated de-fi systems that are designed specifically for the live event ecosystem, but also have access to Web3 technology that can be utilized to drive fan engagement, derive network benefits, and access capital. 

With fifty-one promoters already within their verified network, AAA has just officially revealed their first nine: Indonesian Summer Music Festival We the Fest, The World’s Wettest Party S2O, One Of Asia's Biggest Dance Music Festivals By Ismaya Live Djakarta Warehouse Project (DWP), Vietnam's Leading Electronic Music Festival Ravolution, Asia’s Largest Festival At Sea It’s The Ship, Malaysia's Biggest Homegrown Rock Festival Rockaway, Malaysia's Premier International Music Festival Good Vibes Festival, Thailand's Premier Electronic Music Festival Together Festival, and Electronic Music Festival 808 Festival. With pre-COVID attendees in the tens of thousands, these festivals represent a cultural phenomenon in SEA, and are ready to make waves in the way patrons enjoy their events.  

Promoters communicate directly with fans through AAA, building rapport from the beginning of the festival planning process. Fans and promoters are able to collaborate on festival lineups, and provide feedback before this is announced to the public. With their early support and loyalty to the festival and promoter, fans are granted access to unique experiences, built specifically for them by the promoter. Perks will change from event to event, but could include AAA priority entry passes, VIP meet-and-greets, food and drink vouchers, and exclusive lounge and FOH Tower access. As they continue to engage over the AAA network and reap the benefits of membership, the fan-promoter relationship evolves.

“Music is about diversity, and a diverse festival lineup fosters music discovery,” says DWP festival promoter Christian Rijanto. “There are so many amazing artists out there, we as promoters can’t always be completely in tune with who our fans are listening to, or know the latest artist they have discovered on a social platform. AAA helps us measure what the fans want, and who they want to hear at our next event.”

In an industry built on relationships and trust, a transparent ecosystem with equal and unrestrained access to capital is vital for independent promoter sustainability. Web3 offers the music industry this, and AAA provides the infrastructure needed so promoters don’t have to have the know-how and be fluent in Web3. In achieving a level of sustainability with increased transparency with the fans, promoters are afforded the ability to offer fans unique rewards, and the opportunity to assist in curating the future of their event.  

“Having my feet on the floor and knowing the Malaysian market like the back of my hand helps when creating a festival, but there is truly no way to know how the fans will react ahead of the festival,” says Ben Law, promotor for Good Vibes festival. “We’re really building in the dark.”

By partnering with AAA, a festival, promoter, or vendor becomes part of a verified network that does away with intermediaries and facilitates the connection with other participants within the AAA ecosystem to fuel their festival. With the return of festivals post-pandemic, promoters have been met with a lack of reputable vendors, suppliers, and support staff to effectively operate the festival within budget. By joining AAA, promoters can seek other independent professionals, and employ them without restraint. These partners serve a common interest, providing an honest and sustainable festival experience that serves the economic and creative interests of all involved parties.

“As a promoter, I strive to create something bigger than the music,” says S2O festival promoter Pulin. “I want to take the electronic music, our vibe, the water innovations – what S2O is known for – and create something even bigger and even more splashier for the fans. I believe Web3 provides the means for us to do exactly that. I am excited to be a part of AAA.”

“Festivals are about the fan, creating a unique and engaging experience that will be remembered forever. I am humbled and excited about the future of AAA, as these nine festivals are only the beginning,” says All Access Anonymous Co-Founder Marvin Das. “We have already signed on an additional 42 festivals, which will be announced soon, along with some of the most reputable independent professionals and vendors who are truly passionate about music and the experiences of music festivals. This is only the beginning for AAA.”

www.all-access.io/

About All Access Anonymous

All Access Anonymous (AAA) is a decentralized network incepted solely with the aim of transforming how creators and fans; without the unnecessary influence of intermediaries and cartels, can become the true driving force of the Experience Economy, paving the way to access of new capital, enhanced experiences and a world of rewards designed around the fan experience.

AAA is firmly invested in creating an open and fair ecosystem that supports good actors within the industry, provide fair and equal access to serve economic interests to all parties, and being an enabler for the gamified fan experience. It is also designed to aid the multitude of independent creators who have become the true unsung heroes of an industry gone rogue, and the honest and uninhibited driving force of fan experiences. 

Undeniably, fan demand and a creator’s endeavor remain the unequivocal tandem that drives the Experience Economy. www.all-access.io/

Indie promoters are true creators of the experience economy, they unite fans, engage artists, and bring people together. All Access Anonymous brings new transparency, funding, and structure to these creators and music promotion, while igniting the power of fandom.

All Access Anonymous (AAA) is creating an open and fair decentralized network to connect credible and verified promoters, directly with others in the verified network including other creators, fans, artists, agents, venues, marketing agencies, production companies, and more, interweaving all the aspects of live events into a carefully vetted and verified network of passionate people working toward the same goal. Through the power of fandom and DeFi, AAA disperses potential financial risk from the creator while offering fans unique opportunities to curate their live experiences. Fans are granted access to unique collectibles (NFTs), early access to tickets, VIP events and meet-and-greets, and are able to purchase exclusive merchandise from their favorite projects – they buy tickets issued as NFTickets and through them, gain access to a slew of rewards.

With all the uncertainty around the rebirth of live events due to the COVID-19 pandemic, long-time promoter and AAA Co-founder Iqbal Ameer reached out to several close contacts within the creator ecosystem, prompting one of the first completely transparent discussions about the struggles of promotion and the funding problems facing creators. That's when the concept behind All Access Anonymous was born. 

Working directly with the creator to facilitate and connect fans to their favorite festivals, AAA verified creators have complete control over creative decision-making and can unleash the personality of the festival. No festival will be the same or follow the same template as the last, even if fans follow their favorite artist from country to country. From planning, ticketing, e-commerce, onsite POS, AAA creators can expect to have a suite of tools at their disposal, without breaking the bank.

All Access Anonymous has its own treasury to fund creators as they coordinate live performances. Creators submit a request for funding, and the AAA network looks at metrics, including length of service in the industry, ongoing revenue, jobs created, and potential economic impact. If the loan is approved, funds are shared with low interest rates. In this exchange, creators can steer away from unreasonable investment demands, conglomerates controlling event specifics, or agents booking artists at inflated rates – resulting in fans facing higher ticket prices for a lower quality experience.

“The AAA Ecosystem is designed to serve the two key driving forces of the Experience Economy—the independent creator and fan. For too long, the industry is rife with archaic practices—creators, artists and fans are often subjugated at the will of conglomerates for less profit, higher prices, and mediocre experiences. When you delve deeper into the malaise of the industry, the root cause more often than not starts at capital financing,” says AAA Co-founder Marvin X. Das. “We are creating an asset-backed unit economy and providing an additional source of revenue to alleviate some of the pressures artists are faced with, while valuing the work of creators and providing long-term sustenance.”

Through the AAA network, creators can directly survey fans using social-fi marketing tools, prior to their booking of an artist for a live experience. They can poll potential ticket prices, communicate directly with the fans to gauge interest, and in turn, take a crowd-source-backed offer directly to the agent. Fans who commit to buy tickets from the beginning are rewarded with VIP upgrades and meet-and-greets.

With use of AAA and their strategic vetting process comes the AAA seal of approval, which can be attached to creators, artists, agents, venues, production companies, DJs, photographers, sports teams – anyone engaged in the live events space and eager for a solution to reduce the risk of their transactions through trust and mutual transparency. Transparency is key in this exchange, and transactions are logged through the platform, to maintain trust and accountability between players.

“AAA strives to give creators the power to bring all their creativity and all their ideas to the stage, to really deliver the experience fans so desire,” says Iqbal Ameer. “Fans will now have the ability to create festival experiences with the promoter. If fans want a tropical themed stage, or a genre-specific lineup - they can rally together and vote for It. Seeing their own vision become a reality is something that a fan will never forget. By providing fans with the opportunity to 'have their say,' we are creating an organic ripple effect. Fans will forever promote their unique experience in crafting their favourite music festival, and subsequently their friends and friends of friends will realise that they too have the power to shape their favourite music festival. This is fandom magnified.”

All Access Anonymous will unlock the future of live events soon, with their launch coming in December 2022. www.all-access.io/